Dream App Lab
DREAM APP LAB
Pricing

Transparent. Predictable.

Built around your idea. Every project is different — but the process is always clear.

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New Website Design
A professionally designed site for your business — built to make a strong first impression, bring in leads, and work beautifully on every device.
Instant quote
Coming Soon
Website + CRM
We’ll build you a professional website and set up Zerbiq CRM — your all-in-one system for managing customers, scheduling jobs, sending invoices, and running your team. Everything under your brand. One team, one setup, one monthly price.
Coming Soon

Zerbiq CRM launches soon — join the waitlist at zerbiq.com

Website + Web App
Need both a professional website and a custom web app built together? One team, one build, one cohesive product — faster and better value than building them separately.
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Coming Soon
CRM Only
Zerbiq is our field service CRM — built for service businesses. Manage customers, jobs, scheduling, invoicing, and your team in one place, branded as your company. No spreadsheets. No sticky notes. Just a clean system that works.
Coming Soon

Zerbiq CRM launches soon — join the waitlist at zerbiq.com

Web App
A custom tool your business runs — your team or clients access it by going to a web address. No download needed. Think internal dashboards, client portals, or automated workflows where you control who gets in. Best when you're granting access to a known group of people.
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Mobile App
An app your customers download from the App Store or Google Play. It lives on their phone, sends push notifications, and works offline — published under your business name. Best when you're publishing to the world and anyone can download it.
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Our approach

Why we don’t use one-size-fits-all pricing

Every website, Custom Business App, and mobile app has different needs, features, and complexity. Instead of guessing or forcing you into a template, we price based on:

  • The amount of time your project requires
  • The complexity of the features
  • The tools and integrations needed
  • The level of design and customization
  • Whether you need ongoing support

This ensures you only pay for what you actually need — nothing more.

The process

How pricing works

We keep the entire process simple and transparent.

1

We start with a conversation

Or we work from the intake form you submit. You tell us your idea in plain English — no technical details required.

2

We break down the project clearly

We explain exactly what needs to be built, what’s optional, and what’s not necessary.

3

You get a clear, itemized estimate

No vague ranges. No surprises. You’ll know exactly what you’re paying for and why.

4

You choose how to move forward

Start small, build in phases, or go all-in — whatever fits your timeline and budget.

What to expect

Typical project ranges

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Talk through your idea with us — no commitment.
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Websites
Clean, modern, professional sites.
$850 – $3,000
Depending on pages, design, integrations, and features.
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Custom Business Apps
Custom tools, dashboards, and platforms.
$3,000 – $8,000
Depending on features, screens, and integrations.
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Mobile apps & larger builds
iOS/Android apps and more complex platforms.
Custom
Quoted per project — let’s talk through the scope together.
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After launch

Monthly care plans

Once your site is live, choose how you’d like it looked after. Monthly plans are month-to-month, with a 6-month minimum commitment requested.

Your monthly plan begins only when your project is complete and you have approved it for launch. There is no charge during the build.
DAL Managed
Starter
$25/mo
Your site stays live and we handle everything behind the scenes — hosting, domain management, security, and uptime monitoring. If anything ever goes wrong, we’re on it.
Best for: Businesses that want their site maintained without thinking about it.
DAL Managed
Growth
$75/mo
Everything in Starter plus 2 hours of DAL development time each month. Use it for updates, new content, design changes, or new features. Additional work beyond the included hours is billed at $45 per 30 minutes.
Best for: Businesses that want their site to keep improving after launch.
Self-Managed
Blog Dashboard
$35/mo
Your site stays live and maintained by DAL. You get your own dashboard to write and publish your own blog posts whenever you want — no need to contact DAL.
Best for: Businesses that want to publish their own content on their own schedule.
Self-Managed
Full Content
$45/mo
Everything in Blog Dashboard plus the ability to update any content on your site — services, team members, photos, text, pricing — all from your own dashboard without contacting DAL.
Best for: Businesses that want full control over their site content.
Pay As You Go
No Monthly Plan
$45 / 30 min
No ongoing commitment. Contact DAL whenever you need updates, changes, or support. Billed at $45 per 30 minutes. Your first year of hosting and domain registration is included at no charge. Starting in year two, a $75/year infrastructure fee applies. This covers your domain renewal, Vercel hosting, and uptime monitoring — keeping your site live and accessible without any surprises.
Best for: Businesses that only need occasional help after launch.
Handoff
Transfer to My IT/Developer
One-time fee
We hand off all code, accounts, and credentials to your developer at project close. One-time fee applies.
Best for: businesses that already have a developer in place.

Overages billed at $45 per 30 minutes.

Custom Business Apps

After launch

Once your Custom Business App is live, choose a monthly care plan or Pay As You Go. Monthly plans are month-to-month, with a 6-month minimum commitment requested.

Your monthly plan begins only when your project is complete and you have approved it for launch. There is no charge during the build.
DAL Managed
Starter
$50/mo
Your web app stays live and running. We handle hosting, security, and uptime monitoring. If anything ever goes wrong, we’re on it.
DAL Managed
Growth
$150/mo
Everything in Starter plus 2 hours of DAL development time each month for updates, new features, or improvements. Additional work beyond the included hours is billed at $45 per 30 minutes.
DAL Managed
Pro
$250/mo
Everything in Growth plus 4 hours of DAL development time each month. Additional work beyond the included hours is billed at $45 per 30 minutes.
Pay As You Go
No Monthly Plan
$45 / 30 min
No ongoing commitment. Contact DAL whenever you need updates, changes, or support. Billed at $45 per 30 minutes. Your first year is included at no charge. Starting in year two, a small annual infrastructure fee applies to keep your app running — this covers your hosting, database, and backend services. The fee is based on your business size, not your usage, so you’ll always know exactly what to expect.
  • Solo or Startup (1–10 users) — $99/year starting year two
  • Small Business (11–100 users) — $199/year starting year two
  • Growing Business (100+ users) — we’ll reach out to discuss
Handoff
Transfer to My IT/Developer
One-time fee
We hand off all code, accounts, and credentials to your developer at project close. One-time fee is included in your total. Best for businesses that already have a developer in place.

Overages billed at $45 per 30 minutes.

Mobile apps

App care plans

Mobile apps only offer Basic, Standard, Growth, or Transfer to My IT/Developer. There is no Pay As You Go option for apps.

Unlike a website, a mobile app is a living product. Apple and Google release major updates every year that can affect how your app runs, and occasionally require changes to keep it listed in the stores. This doesn’t mean constant work — most apps go months without needing anything — but it does mean an app isn’t something you build once and never think about again. Your DAL care plan makes sure someone is always watching.
DAL Managed
Basic
$15/mo
We keep an eye on your app and handle the behind-the-scenes account management to keep it running smoothly in the Apple App Store and/or Google Play Store. Please note: Apple and Google periodically release updates that may require your app to be updated to stay listed in their stores. Any development work or resubmissions needed are billed separately at $45 per 30 minutes.
DAL Managed
Standard
$75/mo
Everything in Basic, plus we keep your app current with Apple and Google’s annual requirements so it stays listed in the stores and doesn’t get removed. Please note: Apple and Google periodically release updates that may require your app to be updated to stay listed in their stores. Keeping your app current with these requirements is included in this plan. Additional work beyond what’s included is billed at $45 per 30 minutes.
DAL Managed
Growth
$150/mo
Everything in Standard plus 2 hours of DAL development time each month for updates, new features, or improvements. Please note: Apple and Google periodically release updates that may require your app to be updated to stay listed in their stores. Keeping your app current with these requirements is included in this plan. Additional work beyond the included hours is billed at $45 per 30 minutes.
Handoff
Transfer to My IT/Developer
One-time fee
We hand off all code, accounts, and credentials to your developer at project close. Best for businesses that already have a developer in place.

Overages billed at $45 per 30 minutes.

Get in touch

Let’s build something together

If you have an idea — big or small — we’d love to help you take the next step.